Company Performance: Profitability, revenue growth, and efficiency ratios directly impact investor sentiment.

Industry Trends: Developments within the tire and automotive industries influence demand and raw material costs.

Economic Conditions: Factors like GDP growth, inflation, and interest rates affect consumer spending and investment.

Global Market Sentiment: International events and overall market confidence can trigger buying or selling pressure.

Competitor Actions: Strategies and performance of rival tire manufacturers can impact market share and pricing.

Raw Material Prices: Fluctuations in the cost of natural rubber, synthetic rubber, and other materials affect production costs.

Government Regulations: Policies related to tariffs, environmental standards, and safety regulations can influence operations.

Currency Exchange Rates: Fluctuations in the Korean Won relative to other currencies affect export competitiveness.

Investor Sentiment: News, analyst ratings, and overall market mood drive buying and selling decisions.

Technological Advancements: Innovations in tire technology and manufacturing processes can alter competitive advantages.